One of the saddest things about the evolution of blogging is that so many folks have abandoned it as a platform for personal expression and what’s left is folks using it for brand building. Everything is about the brand, and hence we have this prompt from WordPress today.
I believe we are at a time where brand value has already peaked, and, like so many other things, corporate America is busy destroying brand value and even the concept of the brand.
Companies are quick to abandon the values that established their brand, if they ever had them in the first place. There are few brands out there that are worth the investment of association.
So what brands do I associate with? None. Sure, there are brands that I trust, that make things I enjoy and use, but there isn’t a single brand I can think of that would say I associate with.
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